GTM Engineering for US B2B SaaS Teams
Kirality Labs is a GTM engineering agency that builds outbound infrastructure, CRM architecture and attribution systems for US B2B SaaS companies, working as the build arm for RevOps and marketing teams that have a plan but not enough engineering hours to ship it. Engagements typically run $3,000 to $20,000 a month depending on scope, and every engagement is staffed with senior engineers who overlap US working hours, not junior analysts routed through a project manager.
Key Facts
- Focus
- GTM agency for US B2B SaaS
- Category
- GTM by Market
- Defined outputs
- 5 deliverables
- Regions served
- United States
- Last reviewed
- 2026-09-10
The plan exists. The build capacity doesn't.
Most US B2B SaaS companies past seed stage have someone who can design a GTM system: a Head of RevOps, a growth marketer, a fractional CRO. What they don't have is someone to build it. Advisory-only consultants bill $3,000 to $8,000 a month for a strategy deck and a quarterly review. Point-solution vendors, an SDR-as-a-service shop, a paid media agency, own one slice of the funnel with no one accountable for how the pieces connect underneath. The Clay flows, the CRM routing, the attribution model still need an engineer, not a consultant.
Series A to C SaaS companies hire a Head of Growth or RevOps who can design the system but has no headcount to build the underlying data pipeline, routing logic or attribution model.
Point-solution vendors, an SDR agency, a paid media shop, a fractional CMO, each own a slice of the funnel with no one accountable for how the pieces connect inside the CRM.
Advisory-only consultants charge $3,000 to $8,000 a month for a strategy deck and a quarterly review, leaving the actual Clay flows, HubSpot or Salesforce architecture and routing logic for someone else to build.
How we run US engagements
Audit
We map your current CRM, enrichment and outbound stack end to end, HubSpot or Salesforce, Clay, Apollo, Outreach or Salesloft, whatever you're running, and flag where data breaks, where routing misfires and where attribution goes dark. Most US SaaS teams we onboard have three to six tools that don't talk to each other; the audit gives you a written map of exactly where.
Architecture
We design the CRM schema, lead routing logic and attribution model before writing a line of automation, so the build matches how your sales and marketing teams actually work, not a generic template. This step usually surfaces field-level decisions, lifecycle stages, ownership rules, dedupe logic, that get skipped when a point-solution vendor is only responsible for their own tool.
Build
Senior engineers build the enrichment flows, routing rules and reporting layer directly in your stack, with weekly working sessions during US hours rather than a monthly status call. You see working automations in the first two to three weeks, not a deliverable at the end of a quarter.
Iterate
Once the system is live we track reply rates, routing accuracy and pipeline attribution for 60 to 90 days and adjust based on what the data shows, not what the original plan assumed. Most engagements convert to a smaller monthly retainer once the core build is stable.
Deliverables
- A CRM architecture audit covering HubSpot or Salesforce object model, field hygiene and lifecycle stage logic
- Working enrichment and outbound pipelines built in Clay, Apollo or your existing tools
- Lead routing and scoring logic wired into your CRM, tested against real pipeline data
- A revenue attribution model that ties spend and activity to closed-won, not just first-touch
- Documentation and a handoff runbook so your internal team can maintain the system after the engagement
Is This You?
Strong fit
- This fits US B2B SaaS companies roughly between $2M and $30M ARR that have a RevOps or growth lead with a clear point of view but not enough internal engineering capacity to build it.
- It also fits teams that already tried an SDR agency or a paid media shop and found the results didn't stick because nothing was wired into the CRM correctly underneath.
Not a fit yet
- It's not a fit for pre-product-market-fit startups that need someone to define ICP and messaging from scratch before any system is worth building.
- It's also not a fit for companies that want a single point of contact managing outbound reps day to day; that's a staffing agency, not what we do.
Talk to a GTM engineer, not a salesperson
Tell us what's broken in your current stack and we'll tell you honestly whether it's a build problem or a strategy problem.
Book a 30-Min Strategy CallSend a Request
We'll be in touch!
Expect a call within 1 business day.
Common Questions
Is Kirality based in the US?
No. Kirality Labs is headquartered in India, with engineers who work US hours, including West Coast afternoons through East Coast evenings. Clients get scheduled working sessions and async Slack coverage during their business day; the team is distributed, not on-site, and every engagement makes that clear before it starts.
How is this different from hiring an SDR agency or a paid media shop?
Those vendors run one channel. We build the infrastructure underneath all of them: the CRM object model, the enrichment and routing logic, and the attribution that tells you which channel is actually working. Most clients keep their existing point solutions and use us to make the data layer connecting them actually functional.
What does a typical engagement cost?
Advisory-only work runs $3,000 to $8,000 a month. Full-stack build and maintenance engagements run $10,000 to $20,000 a month. Larger one-time projects, a full RevOps rebuild or a CRM migration, are scoped separately and typically run $50,000 to $150,000. We break down real numbers on our GTM engineering pricing page.
Do you sign US-standard contracts and invoice in USD?
Yes. Contracts are in English under standard commercial terms, and we invoice in USD via wire or ACH. You're contracting with a vendor the same way you would with any other agency; the invoicing just happens to originate from a distributed team.
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